Influencers = ROI on Roller Skates
Despite almost 45% of the world being on social media, few have the inclination to humour a volley of messages from brands and although COVID -19 has kept people indoors and created a readymade captive audience glued to some screen or the other, it is not helping. Given a choice they will skip it all.
Here’s where influencers come in to cajole your TG and invariably their reach is way more than some of the most extravagant campaigns.
Technology Enabling ROI
Know where your money is
AI and Data helps quantify the value of each and every post in your campaign. Additionally they ensure that the influencers are genuine and worth taking onboard. Viral Squad calculates EMV (earned media value) and ROI, analyses your CPI (cost per impression) and CPE (cost per engagement).
Reach the right influencer
Viral Squad uses AI and Data to find the perfect influencer for your brand which leads to reaching the right TG and getting better ROI. Did you know, 70% of teenage YouTube subscribers go by influencer recommendations over traditional celebrities?
Course correct a campaign
Viral Squad believes in observing and learning from the level of reach, engagement and interactions a campaign receives. All campaigns are dynamic and if need be strategies are tweaked for better results.
Get results and track campaigns, real-time
Get real time KPIs and insights to check influencer performance across social media platform like demographic data, earned media value (EMV), impressions, clicks, views, reach et al. and a synopsis of all the media engagements across platforms.
What We Do In A Nutshell
Identify
Identify, vet and hand-pick talent on social media
Network of Influencers
Leverage our established equation with our network of Influencers across categories
Negotiating Influencers
Free you of the hassles of negotiating influencer contracts
Data Tracking
Track campaign performance data to optimise ROI
Creativity and strategy
Develop and craft customised influencer campaigns (creative and strategy)
Communication management
Manage daily tasks and communication